The Product Brief

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Product-centric or Product-led?
It's not the same
 • 
Michael Scully
New
Rise of the CPO
And the elevation of product leadership
 • 
Michael Scully
Minimum Viable Brand Experience
In my last blog post, I pointed out that Low Value Customers are Not a Problem to be Solved. I stated that “Any time your salesperson or customer…
 • 
Michael Scully
Low Value Customers are Not a Problem to be Solved
Critical to your business just the way they are
 • 
Michael Scully
Advice for Entrepreneurs Stuck in “Real Jobs”
For any number of reasons, there comes a time when many entrepreneurial-minded people decide to take on “real jobs.” These folks have great energy, and…
 • 
Michael Scully
The Purpose and the Promise
a loose framework for strategic product thinking
 • 
Michael Scully
The Product Brief
Explorations in Customer Centric Product Management

The Product Brief

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