In my last blog post, I pointed out that Low Value Customers are Not a Problem to be Solved. I stated that “Any time your salesperson or customer service rep spends time making a low rCLV [residual customer lifetime value] customer feel great, it is at the cost of additional value from a higher rCLV customer.” In theory, this is true. Spending a dollar on someone that will never return at least that in value is a negative business proposition.
Minimum Viable Brand Experience
Minimum Viable Brand Experience
Minimum Viable Brand Experience
In my last blog post, I pointed out that Low Value Customers are Not a Problem to be Solved. I stated that “Any time your salesperson or customer service rep spends time making a low rCLV [residual customer lifetime value] customer feel great, it is at the cost of additional value from a higher rCLV customer.” In theory, this is true. Spending a dollar on someone that will never return at least that in value is a negative business proposition.